Did you hear about REI’s announcement earlier this week that they will not be open on Black Friday this year? Futhermore, they are going to give their employees a paid day off.
“Black Friday is the perfect time to remind ourselves of the essential truth that life is richer, more connected and complete when you choose to spend it outside” -Jerry Stritzke, CEO
In a world where it is becoming common for stores to begin their Black Friday madness on Thanksgiving Day, I find this very refreshing. They’re certainly sending a message, although I highly doubt other retailers will follow suit. In a lot of cases, I don’t think Black Friday is necessarily as big of a deal as it used to be. Especially with companies holding sales throughout the holiday season, and the whole online aspect. But I love the idea of a company shifting the focus from holiday madness to a little time spent outside.
I’m not a ‘Black Friday’ shopper, and I probably never will be. But I definitely love the outdoors and I think I’ll make a point to get outside the Friday following Thanksgiving.
What do you think of REI’s announcement?
Do you go shopping on Black Friday?